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Writer's pictureArun Kumar

Effective Marketing Channels

A marketing channel can mean any method or platform that’s used to market a product or service to consumers.


Channels like this could include:


  • Social media channels: Instagram, Facebook, LinkedIn, Twitter, etc.

  • Print marketing channels: Ads, magazines, brochures, etc.

  • Email marketing channels: Email signatures, banners, newsletters, etc.

  • Websites: Your own website

  • Referral channels: Directories, websites that reference your page/company, etc.

  • SEO: Appropriate title tags, meta descriptions, keywords, etc.

  • Word of mouth: Spreading the word about who your company is and what you have to offer.

  • Pay-per-click (PPC) marketing



The Most Effective Marketing Channels

  1. Website/Blog

  2. Search Engine Optimization

  3. Email Marketing

  4. Organic Social Media Marketing

  5. Video/Youtube

  6. PPP (Pay per Click)


 


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